Performance Reporting Tools

Make smart and informed marketing decisions by using real-time marketing data and performance reporting tools. With PUBLITRAC you will know

  • Which marketing channels bring in the best leads (email marketing, social media, PPC…).
  • Which marketing campaigns and channels convert best
  • Top performing keyword for lead generation and conversion
Source Reporting

Source reporting: See which channels bring the best leads

Where do your best leads come from? Are more leads generated by Google  than Facebook? PUBLITRAC will help you determine your best lead source so you can focus on generating more.

  • Understand the impact of social media as a lead generation channel
  • Are organic leads or purchased leads better?
  • Get lead conversions for each source
Conversion Reporting

Conversions: understand how you are capturing visitor information

PUBLITRAC allows you to understand which landing page, which email, which form, which marketing campaign converts best for your business. Stop wasting time with content pieces that don’t convert.

  • Quickly identify content pieces that are not converting and replace them
  • Leverage high converting assets across all of your marketing campaigns
  • Combine with source reporting to get a full view of how all your channels are converting
Keyword Tracking

Keyword tracking: Top performing keyword for lead generation and conversion

Being found in search engines is important for every business. You need to understand what keywords/search phrases are bringing visitors to your website. More importantly you need to know which keywords convert to leads! PUBLITRAC will tell you which keywords convert and which keywords bring you the most visits

  • Understand which keywords bring in the best leads.
  • Easily track keywords performance overtime.
  • Detailed reporting on keyword conversions.