Lead Management Tools

PUBLITRAC makes it easy to manage your leads and track their online activities. See what your leads are doing on your website, identify your top leads and nurture them.

  • List management & segmentation for efficient creation of highly-targeted lists
  • Lead scoring and nurturing will improve lead conversions.
  • Gain better lead intelligence and close more sales.
List management and segmentation

List management & Segmentation: Efficiently target your leads

Segment your leads based on their online activities with your website. Easily import lists from various sources (trade shows…) and combine them with your existing lead lists. Quickly and efficiently create new lists that allow targeted communications based on interest and behaviour.

  • Target leads based on interest and behaviour.
  • Easily import lists from various sources.
  • Create new lists on the fly allowing efficient lead targeting.
Lead scoring

Lead scoring: Real-time lead qualification

Do you know which leads are ready to buy? Do you know which of your leads are more qualified than others? With PUBLITRAC you will be able to identify your top leads and concentrate your sales efforts on those leads.

  • Identify top leads.
  • Seamless synchronization of top leads to your CRM.
  • Concentrate sales efforts on your best leads.
Lead nurturing

Lead nurturing: Warm-up your leads and increase conversions.

50% of your leads are qualified but not yet ready to buy (according to Gleanster Research). What should you do with them? PUBLITRAC helps you warm up those leads with a series of personalized and targeted emails.

  • Automatically trigger email communications based on lead activities (form submission, pricing page visited…)
  • Warm-up your leads with customized email messaging.
  • Improve your sales close rates by working warmed-up leads.
Lead intelligence

Lead intelligence: Gather needed information on your leads and prospects

PUBLITRAC provides you with insight on lead and prospect activity that you need to sell. Web page visits, form submissions, email interactions… PUBLITRAC allows you to track of all this information and act on it.

  • Track online lead and prospect activities
  • Centralized lead profiles with ALL marketing activities in one central place
  • Understand how leads navigate your site and what interests them in your product and services