PUBLITRAC provides you with the tool you need to convert website visitors into qualified leads

• Landing page & form designer : quickly build landing pages and forms that capture visitor information
• A/B testing: easily determine which version of your landing page works best for converting
• Social media: Track mentions, post tweets and generate social buzz around your products/services.
• Anonymous company tracking: Obtain insight into which companies have visited your website

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Manage leads and track their online activities. See what your leads are doing on your website and how they interact with it.

• List management & segmentation: Define segmented lead lists, upload lists and import CRM contacts with ease.
• Lead intelligence: get information you need on your leads: where they came from, what company do they work for, visited pages, submitted forms, etc.
• Lead scoring: Identify which leads are ready to buy. Easily qualify your prospects based on their online behaviours.

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Easily create personalized and automated lead nurturing campaigns based on rules that mimic real life conversations with your prospects.

• Emails: send our personalized emails to targeted lists
• Lead nurturing: create online conversations with your leads and stay top of mind
• Marketing automation: automate key marketing processes: follow-ups, auto responders, lead qualification, etc.

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Make smart and informed marketing decisions using real-time marketing data. Understand and justify the impact of your online marketing campaigns.

• Source reporting: where do your best leads come from? what are the best keywords for your business?
• Conversion reporting: understand which landing page, which email, which form, which marketing campaign convert best.
• Keyword tracking: which keywords convert? which keywords bring you the most visits?

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