Email and Marketing Automation Tools

Easily create personalized and automated marketing campaigns/emails based on rules that mimic real life conversations with your leads.

  • Send targeted and personalized emails
  • Automate key marketing processes: follow-ups, and lead qualification
  • Lead nurturing, warm-up your leads and stay top of mind
Email marketing

Emails: send out targeted and personalized emails

Email marketing is the tool of choice for most modern marketers. However the reality is mass emails do not work. Bring email marketing to a new level with PUBLITRAC. Send relevant, timely and personalized communications to your leads and prospects.

  • Segment and personalize your email communications
  • Increase relevancy and timeliness of your email communications
  • Import your own email design templates
Marketing Automation

Marketing automation: increase your productivity

Take the manual labour out of campaign management, lead management, lead qualification, and lead nurturing by automating your marketing processes. PUBLITRAC makes it incredibly easy to define automation rules and automate most marketing tasks. Set up real-time alerts and auto-responders, create automated nurturing campaigns, assign leads to sales, adjust lead scores and much more.

  • Trigger real-time marketing campaigns/emails based on lead attributes, activities and/or history
  • Automatically assign and route qualified leads to your sales reps in real-time
  • Automate your lead qualification process using automated lead scoring.
Lead nurturing

Lead nurturing: Warm-up your leads and increase conversions.

50% of your leads are qualified but not yet ready to buy (according to Gleanster Research). What should you do with them? PUBLITRAC helps you warm up those leads with a series of personalized and targeted emails.

  • Automatically trigger email communications based on lead activities (form submission, pricing visited…)
  • Warm-up your leads with customized email messaging.
  • Improve your sales close rates by working warmed-up leads.